Budweiser Gold synced Glass

Category: In Home

As an extension of the incredibly successful Red Light glass program, Buzz Connect created a gold synced glass to support Canada’s Bring it Home campaign. This limited edition glassware provides consumers with unique collectability whilst celebrating their country’s goal moments during the Winter Olympics of 2018.

Light up NFL Kickoff - Patriots

Category: In Stadium + In Home

Buzz Connect lit up the NFL Kickoff at Gillette stadium for the Patriots.

60,000 glasses were distributed in fans seats, and were activated for every touchdown, truly amplifying the fan experience.

Fans took these glasses home, and watched in excitement as they activated for every Patriots touchdown for the rest of the season.

Celebration Drinkware

Category: In Stadium + In Home

The world’s first goal-synced glass delivers the ultimate goal celebration moment, in stadium or anywhere.

Brand in hand – greater brand engagement. One-to-one consumer engagement. Bluetooth connectivity. Gathering consumer insights. Enhancing the celebration experience.


  • Canadian Marketing Association
  • CLIO

Red Light

Category: In Home + On Premise

An iconic hockey light that goes off every time your favourite team scores.

Real time amplification of the fan experience, bringing the in-arena experience of ice hockey into homes across Canada. An innovative product which instantly triggers a flashing siren via a WiFi connection and an accompanying smartphone App.

Real time celebration regardless of location


  • Cannes Lion
  • MIA
  • Good Design Awards

Connected Bag Tag

Category: Loyalty

World-first RFID technology for faster and easier baggage check-in.

Buzz partnered with Qantas to create and develop a state-of-the-art, designer inspired bag tag, with securely housed RFID technology.

Elevated VIP passenger experience. Integrated with existing airport infrastructure. Targeted : 5-sec check-in

Smart Fridge

Category: Replenishment

The world’s first smart fridge, so you never run out of beer again.

Utilises cutting edge technology to ensure beer drinkers have a cold beer on hand for every occasion.

Monitors quantity. Offers alerts and promotion activities directly to consumers. Gathers key data and never before seen insights.

Pitchers & Pints

Category: On premise

Taking In Bar Sport to another level. Celebrate your team together with goal-synced pitchers and pints, elevating on premise sports experiences and incremental sales.

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